The brand was first introduced by R.A. Patterson of Richmond, Virginia, in 1871 as a cut-plug chewing tobacco and later a cigarette.

Lucky Strikes' motto name was also a supposed cover up for the fact that sometimes they placed the "lucky" cigarette in arbitrarily selected packs. "Luckies" are considered to be one of the Worlds finest cigarettes and have a reliable and faithful following; they also are a issue of an urban legend that was that one of every 20 in a pack was actually a Marijuana joint, not true of course.

NOTICE: The manufacturer of this brand stopped releasing the cigarettes in hard cartons. Instead, they will come in 2 rows by 5 packs, wrapped in cellophane.