Virginia Cigarettes brand is a creation of Philip Morris. Virginia Slims belongs to pleasing to the eye brands, focused strictly on young professional women. It came on the market with the slogan "You've come a long way, baby." Later campaigns have used the jingle, "It's a woman thing and in the 1990s, and "Find your voice."

Virginia Slims also sponsored the Women's Tennis Association Tour. This sponsorship is sometimes credited for the growth and success of women's tennis during the 70's and early 80's. The packaging is white with colored stripes running along the left side.