West was introduced to the German market in 1981 and was first only available in tobacco goods shops. Since approximately 1987 they became available in supermarkets and cigarette vending machines. West is at present (as of 2006) the second-strongest cigarette brand in Germany.

The marquee was introduced with advertising stating it was a "quality mark at a fair price" on the German market. West brand is really promoted nowadays. People with any demands will be happy by the quality of West cigarettes.